theLIFT worked with the Retail Activation team at Sony to conceive and produce a video for Sony's Bloggie handheld cameras. The rapid shoot timeline involved casting and producing two video concepts for the Bloggie Live and Sport and delivering both videos in under a month. The first video included an action packed sports day of hiking, biking, and kayaking with four friends in the sun. The second video featured a young husband and wife capturing and sharing their son's soccer game and mom's live acoustic performance in the evening. Thanks to the hard work and dedication from all teams involved both videos were delivered on time and were a big hit at retail and at CES.